Lens: A lens is in fact a focus on a particular area; whether it is expertise, business, opinions or even charity. It is up to you as to how many lenses you want, but of course you have to remember you have to take the time to maintain them. The lens itself in fact is a place in which you jump off to different places such as websites, physical destinations, blogs as well as communities, the list goes on. You could do a simple Google search for the information your looking for, but what a Squidoo lens does is pre-screen the information and provide you with the most accurate information that is relevant to you.


What is great for those who are new to Internet Marketing is the “monetized” aspects of a lens. There is targeted adsense ads which are supplied for your lens and guess what? You get paid for being an expert. There is a program that you can donate any proceeds from your lens to charitable causes also. If you yourself are not driven by money then there is a painless way in which you can pay for it.


So how will you benefit from Squidoo lens?


Basically by linking to the Squidoo site the chances of your website being ranked high are much greater. Squidoo makes sure that results are accurate and if you can offer a good link that people may take an interest in, Squidoo will do the advertising for you.